What is a chatbot and its use for business?

What is a chatbot?


What is a chatbot and its use for business?


Before getting deep into the topic one must be clear with what is a chatbot? Some might have heard of the word chatbot before but to get clarity on the subject one should know the exact meaning of a chatbot website.


It works on an algorithm of building a structural live platform for interaction between human and bot that helps in simplifying the queries and provide a good experience as a valued customer to us.


It is simply an automated software that gives recorded answers against the questions of the user. A businessman before installing the software into its website must be aware of what is a chatbot and its use for business? You will be clarified with the benefit of this premium technology with the help of this common instance.


Example- You might be aware of internet banking and most of the banks having their presence online, they do not have a big cast for getting available to their customers all-time.

So to equip with an easy way the IT companies come up with the technology such as chatbot or chatbot website which is used by the banks to cope up with their customer and satisfy their needs even after the official timings.


Not only the banking sector have benefited by this interactive promotion technique but many of e-commerce sites, sales/purchase websites, and private organizations are upgraded with the chatbot software. The main aim is to give responsive answers to the customers and ask for the service or the product required and delivering as per the needs of the user.


The software works on a specified format of human interaction and conversation with the computer that works as a real human chat via text messages or voice messages. Anyone cannot easily ascertain if the host is a human or a bot.


Using chatbot software is one of the great trends that is doing wonders for getting engaged with the users with doubts and satisfying them with appropriate answers.

Chatbot: Marketing Trend 2020


Marketing trend 2020 does not mean that the chatbot was introduced in 2020 as its presence was since the late nineteens and was developed by Jabberwacky with an aim to conduct the natural chat between humans and computers without getting differentiated between the human talk or a computer talk.


Now with the passing years and with the advancement in technology chatbot is getting advance from a simply written chat to voice chat to virtual chat for ease in assistance. With the development and advancement of the business, technology will be growing with an interactive promotion that would assist in maintaining customer relationships and building new potential users.


Also, the good thing about what is a chatbot is that it can be used by any of the individuals with its virtual presence in the form of a website or e-commerce platform. The good part is that it helps in creating better relationships among the user who visit to surf on your web page or want to buy goods or services from your medium which is the best part of marketing trend 2020.


Example- If you hold an e-commerce website and have to keep a check on users using your buying platform, it is impossible to keep an eye on the page constantly so you can hire an assistant (chatbot) or create a chatbot website that plays a crucial role as a spectator and a guide to a new customer by helping them and assisting in a friendly manner.


You may have seen some common patterns on how chatbots are working?


By visiting some websites, will provide you a good insight into the working of technology and in some cases how to comfortably managed to convince users to buy from them.

After getting an insight into what is a chatbot and now we will jump to its uses for business and working of a chatbot.


Chatbot: use for business


chatbot website

From the above content, we are clear with what is a chatbot? But the main learning is how chatbot is used by the business organizations and its working.

  • As we know the program is designed to conduct ease in communication between users for developing clarity to their doubts and also attend the users as a customer by live interaction and giving satisfaction on online platforms or websites.

  • The business organizations are using a chatbot as a source of interactive promotion to their business by building more customers without generating cold calls from agents that charge much cost for their workings. Also, conducting a manual live chat is a boring idea and now replacing the manual interface with computer chat is a good source of customer interaction.

  • Business with online selling of goods caters to a large group of customers with the help of this amazing technology. The interface develops a platform where the customer is treated as a friendly visitor and the bot discusses all its goods if the customer is interested in one of them.

  • If the customer shows his interest in a particular product than the bot makes the customer comfortable with the features and specifications. The customer gets impressed with the way of greeting by the chatbot and ultimately becomes a loyal consumer for the company. 

  • The business is so deep into using a chatbot website that even booking tickets for movies, trains, and buses to checking into the hotel business are dependent on the virtual technology for their sales increment. You won't believe that some clinics are using the bot service for the customer appointments and also some of them charge online consultation fees with the help of chatbot services.

Key benefits of Chatbot website to business

The adoption of new technology has always been a rise to many business platforms and organizations that ultimately creates value for our economy and build drastic growth.

  • 24 hours and 7 days of active service without any fault.  

  • Delightful customer experience, chatbot gives a pleasant experience to the customer that brings the user back on the online platform or we can say that increases the customer engagement with them.

  • Chatbot website is an amazing tool to monitor user activity and get free feedback from them in terms of their response.

  • Cheaper than that of hiring staff for maintaining customer relations and generating valuable insight into the user's wants.

  • The best part of this technology that it immediately responds to one queries with satisfactory answers.   


Take away


Now we are confident with what is a chatbot and its use for business and it is widely used by many of the business companies from clinics to e-commerce to ticket booking websites.


Chatbot website is a part of the innovative marketing trend 2020, that helps at engaging customer relations and building new potential customers. This automated technology is an eye-catching software to an online business that involves friendly communication between the user and a chatbot, all thanks to artificial intelligence and upgraded technologies.

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