Why coca cola uses red color psychology for business?


Why coca cola uses red color psychology for business?

Why coca cola uses red color psychology for business?


Placing different colors on the products that your business offers build good customer attention but do you know that the color psychology for business plays a vital role in associating brand in the minds of the customer.


The researchers have shown that people make initial judgments of the brand only after seeing its color. That is the main reason why color psychology is a crucial part of building a brand image.

Now moving on with the coca cola logo the first thing that strikes in our mind is why coca cola uses red color psychology for business?


Choosing the right color and placing it in the right format gives a positive perception to the customer about the brand. Coca cola working on the same strategy opted for the color that it feels inviting to the audience, working on the red color psychology and remain stick to the same color was a virtuous decision by the company.



The red color is a vibrant color that catches attention and depicts strength, love, comfort, and positive emotions. Sometimes the red is also regarded as the color for danger and anger, but at last, it also depends on the type of logo and its usage. As it works positively for coca cola by building loyal customers and creating a popular and user-friendly brand image.



Getting deep into the answer to why coca cola uses red color psychology for business is very extensive but the key factor of using red color by coca cola was to share affection and emotions in form of soft drink. You may have seen its advertisements on television where people share happiness by sharing coke during festivals and occasions, this gives a sort of sympathy and affection for our loved ones.


RED COLOR = COKE   Sharing coke, sharing happiness...


Using red color psychology for cola cola is just an incident, the company initially did not perform any of the market research related to which color to choose or psychology behind it but randomly introduced soft drinks with red logo. The founder of the company incidentally wrote the brand's name for coca cola logo by using a popular font of that time without knowing that it will turn into a great brand one day.



Although the company faced a lot of struggle it successfully managed to build a good image value and brand perception in the mind of the audience. Coka cola shot its first advertisement in an interactive mode and featured Santa Claus wearing red/white combination outfit, holding a bottle of coke in his hand as a sort of promotional commercial. The red and white color combination depicts its red color psychology for business.



Even today after being a successful brand, coca cola has not left the concept of color psychology for business growth. It is using still the same red color and if you have seen its advertisements you will find that the theme used in the TV ads. is red in color.

Color psychology for business

color psychology for business


As we have discussed above that color for a logo or a brand defines an identity for it and builds customer association with the brand. Using color psychology for business gives a great impact on the customer's mind. For example- if you recall blue color many of the strong images got reflect in our mind such as Facebook's logo, linked in, Samsung, Paytm, etc.



All this happens because of color psychology, which motivates the customer to look for the color associate with a particular business brand.


Take a look at this experiment that was done by some of the experts- There were chosen two sets of the audience for testing color psychology for business. The experiment constitutes 2 rounds (A&B) for clarification and to know how color psychology helps at marketing.



Round A

1st group of people were given strawberry juice created with strawberry flavor without any color (transparent).

2nd group was given the same strawberry juice and added with some red color for attraction.

red color psychology




Round B

In this round, the positions for the juice were changed.


1st group was given strawberry juice with added red color.

2nd group was given strawberry juice without added color.



At the end of the experiment they were asked for which juice was tastier and they liked, you won't believe that all of them answered in favor of juice with color.

This is the game of psychology, we can clearly signify how the red color psychology turned the minds of people at loving it. Although both the glasses were having the same juice, people were more enticed towards color.

Choosing the right Color for business



Your logo plays an important role in highlighting your business/brand and its prime to choose the right color as a part of color psychology for business. From the above instances, it is comprehensible that how red color psychology works for coca cola logo and how this struggling soft-drink company builds a good brand image with just selecting the right color.



Every color has it's own emotion and we have to choose the right emotion as per the kind of goods or services we are dealing with. Many of the companies hire experts for selecting the right kind of logo because it is going to stay a lifetime and choosing right is crucial.



As per our practical experience, most of the red color logo is used by restaurant chains. The blue color is used by IT and other mnc's. The green color is used by real estates or companies dealing with agriculture products and services.

Yellow is used by pharma companies and Golden or purple is used by luxurious brands. Black is used as a corporate logo as a sign of the formal state of the organization.


Take away

After getting an insight related to why coca cola uses red color psychology for business and build the coca cola logo. We also got an update on why color psychology for business is crucial and how it helps in building brand image and brings loyal customers to our business.


We experience color importance after testing it with an experiment on red color psychology which shows that color really attracts customers.

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